V.League sponsors Toyota will renew their $2m deal after the current agreement expired at the end of the 2015 season. The automobile coporation agreed a $1.8m for the present rights – on their previous contract in 2014.
Toyota have sponsored the V.League since 2014 when they first used the sponsorship to promote their new automobile brand in the country. They have been one of the most popular automobile brands in Vietnam.
The popularity of the V.League is not seen as a major factor behind the car manufacturer’s decision to continue with their sponsorship for almost 3 years. The deal happened just because of the friendship relation between the Vietnamese Government and the Japanese Government.
The 2016 V.League season will be started in February 2016.